Amika Normcore: Signature Shampoo

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What is Normcore Signature Shampoo?
Packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair
Who it’s for:
Medium to thick hair types seeking nourishment.
Why it’s special:
It’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair.
  • leaves hair 7x more conditioned*.
  • coconut acid - provides excellent lathering + conditioning.
  • 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.

How to use:

  1. massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.
  2. double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
  3. for best results, follow with normcore signature conditioner or soulfood nourishing mask (sold separately).
  4. use as part of your wash care routine.

Key ingredients:

  • coconut acid - helps to provide excellent lathering and conditioning.
  • sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.

*clinically proven when using shampoo + conditioner together as a system.

**based on a consumer at-home test of 51 participants.