Amika

What is the Amika Aura: Hair + Body Mist?

Designed to uplift + instantly transport you to a brighter place, Amika:aura, a hair perfume and body mist, opens with effervescent pink grapefruit—bursting with a brightness you've felt before. Juicy apricot, ripe + radiant, awakens the senses, while lily of the valley floats in + lifts. as it settles, velvety vanilla hugs your skin, while smooth sandalwood grounds you in woody richness.

Who it's for?

Anyone looking to amplify their aura

Why it's special?

You asked. We bottled. Amplify your aura with Amika Aura: Hair + Body mist.

Designed to uplift, this joy-sparking hair fragrance mist wraps you in fresh, fruity notes—juicy apricot, pink grapefruit + nostalgic vanilla that warms like the confidence of being fully + fearlessly yourself. Spritz this fragrance hair and body mist on your strands + skin to spark something that’s always been within you. after all, this is more than just a mist. it’s a feeling.

What is Big Hit: Volumizing Conditioner?

Hit the high notes with big hit, a volumizing conditioner that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.*

*Based on a professional evaluation of 32 subjects.

Who it's for?

Fine-medium hair types (1-3a)

Why it's special?

This volume deserves an encore. big hit conditioner is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit conditioner helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day.

• Volume that packs a performance: clinically proven for 2.3x more volume**
• Iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
• Soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.

**Clinically tested when using big hit shampoo + conditioner together as a system.

Key Ingredients:

• Caffeine: helps energize limp hair + promote sebum elimination.
• Glycerin: adds + retains moisture into strands.
• Sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

What is Big Hit: Volumizing Shampoo?

hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.*

*Based on a professional evaluation of 32 subjects.

Who it's for?

Fine-medium hair types (1-3a)

Why it's special?

This volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? An instant boost of volume that lasts all day.

• Volume that packs a performance: clinically proven for 2.3x more volume**
• Iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
• Soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.

**clinically tested when using big hit shampoo + conditioner together as a system.

Key Ingredients:

• Caffeine: helps energize limp hair + promote sebum elimination.
• Glycerin: adds + retains moisture into strands.
• Sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

What is Brooklyn Bombshell: Blowout + Blow Dry Spray?

A weightless spray and primer for ultimate volume, body, + shine.

Who it's for?

All hair types 1–4c seeking extra volume

Why it's special?

Flat hair? Never heard of her. This lightweight, pre-blowout primer lightly moisturizes + adds volume for ultimate body + bounce.

• heat protects up to 450°F

How to use:

Spray on damp hair section by section, from roots to ends before blow drying.

Pro Tip:

Scrunch into dry, styled hair for more lived-in texture.

What is Bust Your Brass: Cool Blonde Strength RepairConditioner?

A blonde's best-kept secret. this ultra-violet conditioner tones unwanted brassy hues, while resulting in 2.2x stronger hair with 55% less breakage.

Who it's for?

All blondes, silvers + grays 1–4c looking to cool warm tones

Why it's special?

Packed with bond fortifying technology, quinoa protein, plant butters + ultraviolet pigments, this purple conditioner keeps your blonde lookin' cool + strong.

• Bust your brass cool blonde strength repair conditioner is clinically proven to tone, hydrate + strengthen strands, resulting in 2.2x stronger hair with 55% less breakage.
• Safe for strands: clinically proven to be safe for color-treated hair.**

*after 1 use when used as a system, clinically tested.
**clinically tested when shampoo + conditioner are used as a system.

How to use:

Cool Blondes (Partial + Full colour + Natural Blondes): 

• Shampoo + Conditioner : Every 2 Washes
• Repair Mask: 1x Per Week

Platinum Blondes:

• Shampoo + Conditioner: Every 2 Washes
• Repair Mask: 1x Per Week

Natural Silvers and Greys:

• Shampoo + Conditioner: Every Wash
• Repair Mask: Every Wash

Textured Blondes:

• Shampoo + Conditioner: Every 2 Washes
• Repair Mask: Every 2 Washes

Pro Tip:

Keep track of your tone: if you’re loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use of bust your brass an additional time per week. if you are a little too cool-toned + nearing a violet tone, cut back on the bust your brass routine for a week or 2.

Key Ingredients:

• Bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments, + more.
• plant butters: vitamin-rich mango butter, borage oil + shea butter.
• Vegan proteins: derived from quinoa + provide keratin-like benefits.
• Ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.

What is Bust Your Brass Cool Blonde Strength Repair Shampoo?

An ultra-violet shampoo that tones brassy hues + is clinically proven to strengthen + hydrate damaged hair.

Who it's for?

All blondes, silvers + grays 1–4c looking to cool warm tones

Why it's special?

Wash your way to a brighter + healthier looking blonde! packed with bond fortifying technology, quinoa protein, plant butters + ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool and strong.

• Bust your brass cool blonde strength repair shampoo is clinically proven to tone, hydrate + strengthen strands, resulting in 2.2x stronger hair with 55% less breakage.
• Safe for strands: clinically proven to be safe for color-treated hair.**

*after 1 use when used as a system, clinically tested.
**clinically tested when shampoo and conditioner are used as a system.

How to use:

Cool Blondes (Partial + Full colour + Natural Blondes): 

• Shampoo + Conditioner : Every 2 Washes
• Repair Mask: 1x Per Week

Platinum Blondes:

• Shampoo + Conditioner: Every 2 Washes
• Repair Mask: 1x Per Week

Natural Silvers and Greys:

• Shampoo + Conditioner: Every Wash
• Repair Mask: Every Wash

Textured Blondes:

• Shampoo + Conditioner: Every 2 Washes
• Repair Mask: Every 2 Washes

Pro Tip:

Keep track of your tone: if you’re loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use of bust your brass an additional time per week. if you are a little too cool-toned + nearing a violet tone, cut back on the bust your brass routine for a week or 2.

Key Ingredients:

• Bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments, + more.
• plant butters: vitamin-rich mango butter, borage oil + shea butter.
• Vegan proteins: derived from quinoa + provide keratin-like benefits.
• Ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.

What is Bust Your Brass Toning + Strength Repair Mask?

A salon service in a jar. this ultra-luxe toning treatment is clinically proven to strengthen + hydrate damaged hair + help bring blonde, silver + gray back to life.

Who it's for?

All blondes, silvers + grays 1–4c looking to cool warm tones

Why it's special?

Bring blonde back to life. packed with bond fortifying technology, plant butters, vegan protein, and ultra-violet pigments-- for your strongest + brightest mane yet!

• The proof is in our claims - bust your brass toning + strength mask is clinically proven to significantly brighten, hydrate + strengthen, resulting in hair that is 8x more conditioned, 2.2x stronger + with 56% less breakage.*
• Safe for strands: clinically proven to be safe for color-treated hair.**
• Ultra-hydration - this luxurious mask is packed with 3 different types of plant butters and adds a healthy dose of moisture to dry strands.
• Tones brassiness - counteract any yellow, unwanted brassy hues for an icy blonde, silver or gray.
• Strengthens + reduces breakage while also helping to prevent future damage.

*clinically proven results, after one use.

**clinically tested when shampoo + conditioner are used as a system.

How to use:

Cool Blondes (Partial + Full colour + Natural Blondes): 

• Shampoo + Conditioner : Every 2 Washes
• Repair Mask: 1x Per Week

Platinum Blondes:

• Shampoo + Conditioner: Every 2 Washes
• Repair Mask: 1x Per Week

Natural Silvers and Greys:

• Shampoo + Conditioner: Every Wash
• Repair Mask: Every Wash

Textured Blondes:

• Shampoo + Conditioner: Every 2 Washes
• Repair Mask: Every 2 Washes

Pro Tips:

• Keep track of your tone: if you’re loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use of bust your brass an additional time per week. if you are a little too cool-toned + nearing a violet tone, cut back on the bust your brass routine for a week or 2.
• Apply to dry pre-lightened hair before shampooing + let sit for up to 5 minutes before rinsing for a stronger cooling effect.

Key Ingredients:

• Bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments, + more.
• Plant butters: vitamin-rich mango butter, borage oil + shea butter.
• Vegan proteins: derived from quinoa + provide keratin-like benefits.
• Ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.

What is Curl Corps: Defining Cream?

A hair styling cream that moisturizes, softens + enhances curls.

Who it's for?

All curly, coily + wavy hair types

Why it's special?

• Your best curlfriend - Define your curls + coils with this moisturizing styling cream. the lightweight, luxe formula provides bouncy, beautiful curls that last.
• Oat peptide - Extracted from oat kernel, oat peptide forms a protective barrier on hair which locks in moisture to deliver shine + a silky feel.
• Encourages curl formation - This cream softly coaxes curls into their natural shape, bringing out the best of every hair texture.
• Leaves curls touchable - No crunch here! This styling cream keeps strands soft, but defined.

How to use:

Define your curls:

1. Work through damp, detangled hair from roots to ends.
2. Let air dry, or style as desired
3. Pro Tip: follow up your routine or mix with curl corps gel for extra curl power.

Key ingredients:

• Oat Peptide - Extracted from oat kernel, forms a protective barrier on hair which locks in moisture to deliver shine and a silky feel
• Tapioca Starch - Helps provide definition and soft hold to curls
• Sea Buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.

What is Curl Corps: Enhancing Gel?

A weather-proofing, curl-boosting gel that gives bouncy shape without the crunch factor.

• *best natural/curly hair styling product in nylon's beauty hit list awards 2018

Who it's for?

All curly, coily + wavy hair types

How to use:

For bouncy, defined curls:

1. Work through damp, detangled hair from roots to ends.
2. Let air dry, or style as desired.
3. Pro Tip: follow up your routine or mix with curl corps defining cream for extra curl power.

Key ingredients:

• Hydrolyzed Wheat Protein - adds body, strength and shape.
• Oat Peptide - extracted from oat kernel, forms a protective barrier on hair which locks in moisture to deliver shine and a silky feel
• Sea Buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. Omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.

What is Dream Routine: Overnight Hydrating Hair Mask?

It's time to put dry hair to bed with our ultra-hydrating, silicone-free overnight hair treatment mask. Infused with hyaluronic acid, Dream Routine boosts moisture for 72 hours* and results in hair that is 3x more hydrated by morning*.

Who it’s for?

All hair types 1–4c experiencing dryness

Why it’s special?

It's called beauty sleep for a reason. Infused with the ingredients of your dreams like hyaluronic acid, coconut water, blue algae, and sea buckthorn, this no-rinse, silicone-free overnight hair treatment mask intensely moisturizes strands.

• Ultra-hydrating: dream routine boosts moisture for 72 hours* and results in hair that is 3x more hydrated by morning*.
• Long-lasting benefits: reap the benefits of this overnight treatment mask for 4 washes*.
• No staining here: although dream routine is a no-rinse treatment mask, it doesn't stain your pillow so you can rest easy.

*clinically proven, when used as directed.

How to use:

It's called beauty sleep for a reason...

• Comb through hair.
• Pump 1-4 times into hands depending on hair length and thickness.
• Apply to dry or damp hair before bedtime.
• Distribute from mid-lengths to ends.
• Ready for your beauty sleep!
• Pro Tip: Can be used at any time of the day when hair needs a boost of hydration.

Key Ingredients:

• Hyaluronic Acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
• Polyglutamic Acid - known to promote moisture retention.
• Bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
• Blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
• Sea Buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. The superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. Even better, our Sea Buckthorn is sustainably sourced from Tibet!

What is Flash: Instant Shine Mask?

From dull to dazzling! Instantly seals the cuticle while softening and hydrating the hair for a silky, smooth finish.

Who it’s for?

All hair types 1–4c combating dullness

Why it’s special?

This flash-acting mask delivers brilliant moisture and shine in just 60 seconds. Amino acids and uv filters keep color vibrant.

How to use:

1. Before application, squeeze out excess water from hair.
2. Twist nozzle and apply product directly to hair in sections.
3. Fully saturate from mid-length to ends.
4. Wait 60 seconds. rinse.
5. Fine and oily hair types use after shampoo in place of conditioner. thick and dry hair types use after shampoo and conditioner.

Key Ingredients:

• flaxseed - moisturizes and softens the hair for healthy-looking shine.
• amino acids - smooth the cuticle and boost hair elasticity
• antioxidants - hydrate and condition the hair to fight frizz

What is Fluxus: Touchable, Flexible Hold Hairspray?

A flexible working hairspray for stay-all-day style that you’ll still be able to run your fingers through.

Who it's for?

All hair types 1–4c who prefer a flexible hold.

Why it's special?

• Butyl ester of pvm/ma copolymer - protects hair against high humidity while leaving it with a natural feel; no stickiness or flaking
• Safe for color-treated, brazilian-treated and keratin-treated hair

How to use:

1. Shake, spray on styled hair. repeat.
2. Benefits everyday styles and increases blowout longevity – mist before or after ironwork for a flexible hold and perfect finish.

Pro Tip:

Spray onto detangling brush to break up curls with extra hold + definition.

Key Ingredients:

• Butyl Ester of pvm/ma copolymer - protects hair against high humidity while leaving it with a natural feel; no stickiness or flaking
• Sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.

*This product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor

What is Forget Frizz: Anti-Frizz Conditioner?

Not feeling frizz? As the first step in your frizz-fighting routine, Forget Frizz: Anti-Frizz conditioner locks in moisture + locks out frizz for 72 hours* while sealing in long-lasting smooth.

Who it's for?

Medium-to-thick, coarse, wavy + coily hair types (2a-4c) prone to frizz.

Why it's special?

Leave frizz on read with this smooth-sealing conditioner that visibly reduces frizz while giving strands some lightweight hydration. Forget Frizz is formulated with extended humidity shield technology—made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity—alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture + water lily extract to tame frizz + improve manageability.

• Long-lasting frizz fighting: forget frizz helps reduce frizz by up to 74% for 72 hours.*
• A moisture boost: get all-day frizz control + lightweight hydration.
• Not today, humidity: an extended humidity shield keeps hair frizz free, no matter the weather.

*clinically proven for up to 72 hours.

What is Forget Frizz: Anti-Frizz Shampoo?

Not feeling frizz? As the first step in your frizz-fighting routine, forget frizz anti-frizz shampoo locks in moisture + locks out frizz for 72 hours* while sealing in long-lasting smooth.

Who it's for?

Medium-to-thick, coarse, wavy + coily hair types (2a-4c) prone to frizz.

Why it's special?

Leave frizz on read with this smooth-sealing shampoo that visibly reduces frizz while giving strands some lightweight hydration. Forget frizz is formulated with extended humidity shield technology—made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity—alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture + water lily extract to tame frizz + improve manageability.

• Long-lasting frizz fighting: forget frizz helps reduce frizz by up to 74% for 72 hours.*
• A moisture boost: get all-day frizz control + lightweight hydration.
• Not today, humidity: an extended humidity shield keeps hair frizz free, no matter the weather.
  

*Clinically proven for up to 72 hours.

Key Ingredients:

• Extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
• Water lily extract: helps to tame frizz + improve manageability.
• Aloe leaf juice: helps to enhance shine + allows hair to retain its natural moisture.
• Signature sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.

What is Frizz-Me-Not: Hydrating Anti-Frizz Treatment?

A heat-activated smoothing treatment that locks in 3 days of frizz protection for glossy, humidity-proof hair.*

Who it's for?

Medium to thick/coarse hair types experiencing frizz (2a-4c)

Why it's special?

incoming: a blowout that won’t back down. frizz-me-not hydrating anti-frizz treatment activates with the heat of your hair tools to seal in days of glossy smoothness.

• clinically proven to smooth frizz for 3 days
• protects against heat up to 450°F*
• boosts hydration 70%* with a luxurious, milky texture
• wraps hair in a silky shield—no sticky residue!
• made to smooth all textures: blow it out sleek or diffuse for silky curls
  

*clinically proven.

How to use:

1. Spray on clean, damp hair.
2. Comb through evenly to make sure hair is fully saturated.
3. Activate with heat

For straight styles: blowdry with a brush + tension to style it sleek
For curly styles: use a diffuser to dry + define your curls

Key Ingredients

• Hydrasoft smoothing complex: softens + smooths for ultra-glossy hair
• Extended humidity shield: blocks out frizz for long-lasting, humidity-proof hair

How to use:

1. wet hands.
2. pump hand wash into hands.
3. rub palms together to lather.
4. rinse hands.
5. pat dry.

Key ingredients:

• sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin c + a and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.

*this product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor

What is Headstrong: Intense Hold Hairspray?

Get your style into submission with this fast-drying, freeze-hold finishing hairspray.

Who it's for?

All hair types 1–4c looking for a maximum hold

Why it's special?

• Provitamin b5 - promotes hair's resilience, smooths and conditions
• Safe for color-treated, brazilian-treated and keratin-treated hair

Key Ingredients:

• Provitamin b5 - promotes hair's resilience, smooths and conditions
• Sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.

*This product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor

What is Hydro Rush: Moisture Conditioner?

Rush into a relationship with long-lasting moisture. Infused with hyaluronic acid and squalane, this hydrating conditioner drenches hair with 3x more hydration*.

*clinically proven, shampoo + conditioner when used as a system.

Who it’s for?

Dry, textured, or coarse hair types 2a–4c
Best for low porosity hair

Why it’s special?

Drench your hair with 3x more hydration* with hydro rush intense moisture conditioner. Immersed in potent + natural ingredients, this conditioner results in long-lasting moisture.

• Ultra-hydrating: hydro rush intense moisture conditioner boosts moisture for 72 hours* and results in hair that is 3x more hydrated*.
• Reduces breakage: this conditioner is clinically proven to result in 50% less breakage*.
• Immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae.

*clinically proven, shampoo + conditioner when used as a system.

Key Ingredients:

• Squalane - proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
• Hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
• Polyglutamic acid - known to promote moisture retention.
• Bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
• Blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
• Sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. The superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. Even better, our sea buckthorn is sustainably sourced from tibet!