Aluram

Filter

      Aluram is a premium, salon-grade hair and personal care brand built on the philosophy of plant-driven, clean beauty that delivers professional results. The brand’s identity is rooted in its very name—"Marula" spelled backward—which honors its signature ingredient, cold-pressed marula oil. Founded on the belief that beauty products should be as pure as they are effective, the company replaces the traditional plain water base found in most cosmetics with a nutrient-rich, hydrating foundation to elevate everyday self-care.